media as filters

Enquiry

How can media act as filters to challenge the perception of everyday objects?

”If you think of Brick, you say to Brick, ‘What do you want, Brick?’ And Brick says to you, ‘I like an Arch.’ And if you say to Brick, ‘Look, arches are expensive, and I can use a concrete lintel over you. What do you think of that, Brick?’ Brick says, ‘I like an Arch.’ And it’s important, you see, that you honor the material that you use. [..] You can only do it if you honor the brick and glorify the brick instead of shortchanging it.” 

Everyday objects can be understood differently based on the medium:

  • As symbols: They emphasize conventions and perspective.
  • As images: They highlight shape, shadow, scale, and metaphor.
  • As animations: They explore interaction logic and construction.
  • As websites: They embody simplicity and conceptual frameworks.

Exercise 1: motion as a kind of media